Whether you eat the crust or not, it's always useful to know which pizza is the best bang for your buck. Hopefully, this was a useful calculator that peeled back the marketing aspects of your pizza and let you figure out the value of competing pies. Perhaps most interestingly, they posited that package size has massive effects on pizza value perception: "Based on these studies, one would expect that controlling for price, more elongated shapes would be perceived as better value for money."īeware the oval and rectangular pizzas the next time you buy a pie. This has all sorts of implications – notably, we consumers tend to prefer two-for-one deals on smaller pies more than discounts on the equivalent size of larger pizzas. They found we consumers have a vastly simplified model of food sizes, which leans heavily on the labeled dimension. Krider, Priya Raghubir, and Aradhna Krishna studied psychophysical biases in area comparisons in the journal Marketing Science. While pizzas are round for a good reason, there's a fair amount of psychology and marketing that goes into pizza pricing. However, there is a vast difference in actual size: a 14" pizza is 96% larger than a 10" pizza, even though its diameter is only 40% wider. Nominally, those sizes appear to be relatively close. You might see pizzas sold as "Small," "Medium," and "Large" pies with diameters of 10", 12", and 14", respectively. Pizzas are most often sold as round pies with a size attached that maps to a diameter. ![]() Hit the pizza analysis button and we'll let you know which pie to buy! Pizza Size Comparisons and Your Eye Whether you enjoy crust or throw it out – and even if you lack pizza coupons – you're now ready for a pizza comparison. Crust Width, Pizza Two (in.): As above, enter the crust width of the second pieĪdvanced options for the pizza value comparison calculator, allowing you to enter coupons and crust size.Crust Width, Pizza One (in.): If you check the crust box, enter the width of the crust of pizza one for us to remove from the pizza area calculation.Don't Count the Crust!: If you don't eat crust or otherwise assign it zero value, check this box.Percentage Off Coupon, Pizza Two (%): Enter the coupon, in percent, off pizza two.Percentage Off Coupon, Pizza One (%): Enter the coupon, in percent, off pizza one. ![]() If you choose to enter advanced options, here's how to use the fields: Otherwise, hit 'Show Advanced Options' and we'll let you customize your pie. If you just want a quick comparison, hit the 'Calculate Pizza Difference' button and we'll figure out which pizza is the better bang for the buck. Overview of the pizza comparison calculator with entries for size and price.
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